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E-commerce is trend that has revolutionized the way businesses interact with customers and the way customers purchase goods and services. As e-commerce trends continue to evolve with the introduction of new technologies, businesses of all sizes must stay ahead of the curve in order to remain competitive. The primary trends that are currently impacting e-commerce are omni-channel integration, mobile commerce, customer-centricity, personalization, and the rise of new payment models. Omni-channel integration allows businesses to be accessible to customers on any device or platform, while also maintaining a single source of truth across all channels. Mobile commerce has become increasingly more important as devices and customers are becoming more mobile. Customer-centricity focuses on creating an effortless, personalized customer experience throughout the shopping journey. Personalization allows retailers to recommend products based on individual preferences, while new payment models such as subscription billing and buy nowpay later services have replaced one-time payments. These are all e-commerce trends that businesses should be aware of in order to get the most out of their e-commerce investments.

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